Discover the best food & grocery in Kerala

About the client: Launched in Kerala 2 months ago, Vipani has grown from a home project to one of the best food and grocery aggregators. They are present in Kannur, enabling our vision of better food for more people. We not only connect people to food in every context but work closely with restaurants to enable a sustainable ecosystem.

Headquarters: Kannur, Kerala, India

Industry: Retail and E-Commerce

Type: B2C

Technologies: Website Stack: Laravel, MySQL 8.0, HTML 5, CSS3, PHP 7.3, JQuery UI, Highlight.js, OpenGSE, Bootstrap
Mobile Stack: Firebase, Flutter, Google Font API, Dart

Service Rendered: Website development
Mobile iOS
Mobile Android
Domain and Hosting
RazorPay payment gateway

Features

Push notifications
Coupons for offers and referrals
Flexible and secure payment modes
Efficient order tracking and delivery
Store locator for warehouse availability

Overview.

The client requirement was to create an on-demand food delivery, as well as grocery delivery, which helped vendors in selling groceries the rich world of online grocery shopping. They wanted the portal to manage a large number of products and product categories. Easy navigation for customers, as well as operational efficiency was their priority. Their aim is to achieve highest position in the online grocery business.

Goals.

Elevate the quality of life for the consumers in Kerala by offering unparalleled convenience by connecting them to the store nearby and partner's increased business with zero investment. This application helps the users by saving their time of shopping online with one-stop store which provides all the products with a single click. This application will facilitate all basic requirement by providing vast choices and on-time delivery.

Challenges.

Since there were several competing apps in the market, the true challenge was to have a differentiated one that made the business better than the competitors. Further, excellent and varied features were required to ensure that the customers chose the client’s app over the similar alternatives. Some features are required to match the expectations of the consumers and get a competitive advantage.
- Push notifications
- Coupons for offers and referrals
- Flexible and secure payment modes
- Efficient order tracking and delivery
- Store locator for warehouse availability

Strategies.

Our approach was to build an app which was supported by both Android and iOS platforms. We started with a thorough analysis of the buyer persona and came up with an app design and features accordingly. After getting approval for the app design, our development team went ahead to create one that ran seamlessly. The app consisted three parts, one for the grocery store, the second for the delivery executives, and the third for the customers.

Results.

We committed to a deadline for delivering the app and did it successfully within the timelines. The client was satisfied with the product as it matched their vision and requirements. Further, it went down well with the customers and drove a large number of downloads for the client. Also, the results in the form of revenue and retention were considerably impressive.
- 30% increase in customers
- 25% decrease in cart abandonment rate
- 40% increase in annual revenue