OXA enables verified service providers to bid for your trip. You receive instant “quotations” from multiple service providers on your app to make your choice.

Overview.

ou are missing out if you have not tried OXA Fleet. They are the easiest, most convenient, and least expensive way to get your goods movement done. OXA has recently gained marketshare in West Bengal, India. OXA Fleet is helping give control to carriers with customised load suggestions, free quick pay, and automatic reload options. It’s the one app for every haul.

Oxafleet provides booking solutions for Trucks, Ambulances, Recovery Vehicles (Breakdown) and
Mortuary vans. It is owned and managed by OXA Global Limited. Across the board, the brand Uber
with its dramatic features inspired them to develop a mobile app for booking and dispatching vehicles
across various segments, focusing on logistics(trucks), emergency care (ambulances and recovery
vehicles) and death care (Mortuary/Hearse Vans). OXA Fleet delivers exceptional solutions for all these
segments. We strive to make transporters, ambulances, and the other emergency vehicles more
accessible; aiming to provide their drivers with more business and the people with more choices

Goals.

When it comes to capacity, it’s all about the numbers. OXA Fleet is looking for impressive stats when it comes to its network.

    10,000 transporters
    100,000+ trucks
    100,000+ downloads of the OXA Fleet apps

Equally important, anytime shippers need to post a load, they can make it available 24/7. It doesn’t get any more flexible than that.

Challenges.

Capacity is at the top of every shipper’s priority list. No matter if it’s to meet an urgent need in the spot market or energising a complex supply chain over the long-term. The challenge was to move loads reliably, efficiently and cost-effectively.

That’s why from its first kilo-meter OXA Fleet has allocated so much time, personnel, and resources to building its network of trusted carriers.

Today, with hundreds of transporters and hundreds of thousands of drivers, OXA Fleet boasts the digitally activated carrier network. And that’s just the beginning. This network of owner-operators and small fleets gives shippers the capacity and the confidence needed to keep their businesses in high gear. 

Strategies.

Multi-pronged approach to hit lofty spend goals
Maximise market coverage by leveraging transporters from other states

Capture customers through search
Leverage LinkedIn insights data to build valuable customers 
Increase brand awareness with YouTube ads

The sales cycle for enterprise level intranet software can be as long as 6-12 months which made measuring success difficult at first. In order to stay aligned, we set up regular reporting and weekly phone calls with the two VPs of demand generation.

Results.

5x increase in Transporters conversion rate
4x increase in Customer conversion rate
30% increase in drivers and vehicles registrations