Training programs, mentoring and coaching support to enable personal growth as individuals and as professionals.

Overview.

Infinum Growth team brings strong capability and long experience in delivering training programs and providing mentoring and coaching support. Training areas includes Corporate Programs, Open programs, Professional Courses and Consulting Work. They offer Business Management Consultancy in designing Business Strategy, Business Development programs, Business Structures, Business Processes and People Development programs.

Challenges.

After a successful year 2019, Infinum Growth had two challenges: They wanted to introduce online training programs and providing mentoring and coaching support . They want to introduce more Online Programs that customers would wish to purchase for themselves (thereby reducing their annual interaction), but also did not want to weaken or complicate their brand image as delivering training programs. Similarly, they feared that introducing new program lines might alienate many of their loyal customers.

Strategies.

We pitched the idea of launching an entirely new online training website geared toward a specific niche of customers that would be interested in mentoring and coaching support. The website we developed would help them reach maximum customers, and we believed that this would lead to customers purchasing more for themselves with ease and we would see an increase in impulse-orders compared to what we typically saw for the traditional Infinum Growth program line.

Our team conducted primary and secondary research to learn more about the niche audience within our customer base that these new programs would appeal to.

We aided Infinum with robust and advance admin panel to manage every aspect of their website. An entirely new user section launched in early 2020, and we developed a cross-platform website to launch the brand to the general public.

Results.

The new digital presence was an immediate success and went viral within the niche community that they targeted. After just two months, the new Infinum Growth brand accumulated 400K in sales!